IT’S MAKEOVER CHANGEOVER TIME WITH SEPHORA
(people parties) Who doesn’t love a makeover and a new look? If we do, our store sure does too! While you’ve been busy shopping your absolute favourite beauty products, we’ve secretly been re-dressing our Sephora store at Select City Walk to give you all a great shopping experience. The much noticeable store sports a swanky look with the new Category zones, interiors, animation themes, beauty experts demonstrating new summer looks and much more.
We celebrated the festivities and summer spirit at the newly branded Sephora store at Select City Walk Mall with the vanity brigade of Delhi themed the ‘Makeover Changeover’. Hosted by Mr. Vivek Bali, Business Director, Sephora and Delhi’s beauty brigade like Archana Vijaya, Gauri & Nainika, Nida Mahmood, Sonalika Sahay, Noyonika Chatterjee, Malini Ramani, Mandira Wirk, Anupama Dayal, Karuna Ezara Parikh and many more were seen indulging in some serious beauty retail therapy over sparkling wine and delicious hors d’oeuvres with celebrity DJ Gouri turning the store into a pop-up club for beauty mavens.
Arvind entered in the beauty and cosmetics segment through a partnership with SEPHORA, owned by LVMH Moet Hennessy Louis Vuitton, A French Luxury Conglomerate last year. Sephora is the destination for iconic beauty essentials. The store houses Sephora’s curated and exclusive brands across make-up, skincare, fragrances, bath, men’s grooming and accessories categories.
The store boasts of Sephora’s Make Up, Bath, Skincare, Mens Grooming, Sephora Accessories and exclusive brands Benefit, Makeup Forever, Soap and Glory, Stila, Burts Bee, Boscia, Percy & Reed, Alterna, Beauty On The Go and Nyx making it one stop shop for all things beauty and the most talked about Benefit Brow Bar.
Beauty enthusiasts can be pampered with mini makeup tutorials and experientials conducted by Sephora’s beauty artists to demonstrate to shoppers how to create the desired look and usage of selective cosmetic brands in the store. On the occasion, Mr. Bali said, ‘Sephora is constantly evolving its experiences for beauty enthusiasts. The new store is a must visit for all loyal customers of Sephora and the ones wishing to explore the best of beauty in India.
The store now hosts a large bouquet of brands and try before you buy experiences with many more beauty products and experts to help you choose the right beauty collection for you. We are already receiving an encouraging response from our old and new customers on the great shopping experience.”